The Copywriter Column #210
Another way to look at this is to ask whether you are either selling an aspirin or a vitamin
Absolutely!
Marketing is simple. It's just that people like to complicate it (because of the belief that complexity = clever)
Another way to look at this is to ask whether you are either selling an aspirin or a vitamin
Absolutely!
Marketing is simple. It's just that people like to complicate it (because of the belief that complexity = clever)