On Feedback
The Copywriter Column #99
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Feedback is one of my favorite drivers for personal and professional growth. But it turns out, we can get BETTER feedback with a few shifts in strategy.
This is a must-read from
for everybody who works under the leadership of others:
Here are a few of my favorite highlights from the article and why…
1/ Make it insanely easy for your manager to give you feedback.
Don’t make them hunt for docs. Don’t make them determine how to best prioritize sections that need editing.
The easier you can make it on them, the more mental load they can give toward your project.
2/ React positively when you get feedback.
As a creative person, it’s easy to take feedback and criticisms of your work personally.
I’ve said this a million times to our copy team at the agency: YOU ARE NOT YOUR WORK.
Reframe your perspective to feedback/edits and you’ll find implementing them is in an effort to make your work better, not worse!
3 / Specify what part you need help with.
Struggling with your subject line? Don’t know how to write a compelling hook for the body copy? Tell your reviewer what to focus on specifically, that way they can give you better feedback.
Read the other 8 tips here:
👉 What was your favorite part? What would you add? Drop a comment below!
P.S. Like what you read? Please comment and share this post on LinkedIn. It’s an easy way to support my work and goes a long way! You can also repost it on Substack.
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