Love the concept of 'accumulation' as the silent killer of copy clarity. That line about losing professional dignity when you know the foundation is messy really resonated becuase I've spent way too many hours apologizing for pages I wrote months ago instead of just fixing them. Your approach of inventorying before editing is basically the opposite of how most teams operate but it makes so much sence when you think about it.
Love the concept of 'accumulation' as the silent killer of copy clarity. That line about losing professional dignity when you know the foundation is messy really resonated becuase I've spent way too many hours apologizing for pages I wrote months ago instead of just fixing them. Your approach of inventorying before editing is basically the opposite of how most teams operate but it makes so much sence when you think about it.
Yeah, if there’s anything my type A brain loves – it’s organizing things! And before you “clean up,” you gotta know what you’re cleaning up.
Thank you for reading and commenting!