Housekeeping
The Copywriter Column #192
No, I’m not hiring a housekeeper (although that would be awesome).
But I am breaking with protocol today to offer a handful of updates regarding this newsletter:
1. Less is More: 5 Principles for Clear, Effective Copy
My (first) and new micro course launches this coming Monday, December 16th! If you want to transform your copy with a simple, principles-based approach to copywriting, then this course is for you.
You can sign up FREE by clicking here.
If you want some more details on what you’ll get out of it, check out this post, this post, or this post.
And if you’re already signed up – thank you!
FYI: I’m only letting in the first 100 subscribers before shutting it down. As of this writing, there are 25-ish spots left and I fully expect them to be filled!
2. The Copy Minimalist has a new home!
Maybe you noticed (maybe you didn’t – that’s okay). But you can now get straight to my newsletter by typing thecopyminimalist.com in your web browser. That’s right – I setup that sweet sweet custom domain, baby!
You can also shoot me an email anytime at matt@thecopyminimalist.com and I’ll respond. As I move to that domain more fully, you may still receive an occasional message or two from matt@copywritercreative.com (I still operate the bulk of my side business from there).
3. Changes in newsletter updates
While I will continue publishing my newsletters and articles on Substack’s platform, beginning next week, I will no longer be utilizing Substack’s email feature to send out updates.
As a result of my domain shift, I’ll be using a different ESP to manage email sends. This is to better serve you – my dear readers – and help put the right content in front of your right and left eyeballs.
All that to say, keep your eyes peeled on your inbox next week. You’ll still get the updates and you can still read them on Substack’s platform. The email alerts will just look different.
4. Holiday Break
I will be taking December 22-31 off, so expect (mostly) radio silence during that period. I’m a mere human being and fully intend to spend some quality time offline with my family.
That’s it for this sweeping list of updates (see what I did there?).
Don’t forget to claim your spot in my micro course – and I’ll see you here tomorrow.
Matt
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