Be Good At What You’re Good At.
The Copywriter Column #73
The older I get, the more I recognize the value of not “being all things to all people.”
I’d rather ask for help.
As a recovering people-pleaser, it took me a while to get to that point though.
I think burnout guided me to that fork in the road years ago, the desire to be really good at one thing put fuel in my take, and setting an impossible goal for myself made me get up and go.
Life’s been a lot richer since then.
Not only am I surrounded by a community of amazingly talented people, burnout is a lot harder to achieve because of it.
The smaller your hubris, the less abrasive life’s challenges can be.
The days are over when I declare, “I can do it!” Then immediately close the door and start Googling for answers.
I’m good at what I’m good at now — and honestly, that’s more than enough.
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